Adam Mar founded his namesake brand specializing in surf and skate-inspired clothing in 2014, opening his Montauk surf shop in 2017. The store offers a range of surf gear including boards, wet suits and accessories alongside the brand's collection of men's clothing and a selection of activewear.

Adam Mar offers both daily and monthly surf board and surf accessory rentals.

Curated surf shop loctaed on Long Island's East End.