Alder & Co
Germantown Store 222 Main Street, Germantown, NY 12526, USA
- Small batch unique goods
- Charming Hudson Valley hamlet
- Artisan goods sourced from around the world
222 Main Street
WHAT WE LOVE
A lifestyle shop that celebrates the unique and small batch, housed in a 1876 farmhouse. Alder & Co. has a lovely assortment of handcrafted goods. Ceramics from France, woven natural fibre animal heads from Spain and .
Founders, Rebecca Westby and Carla Helmholz renovated the farmhouse, brightening the space with white-washed walls and stripping the original floorboards. The addition of vintage cabinets and shelving, used for displaying goods, sourced from their neighbor, Luddite Antiques, result in a charming and original store. A perfect excuse for a trip upstate.
Since Covid we’ve remained hopeful, but do acknowledge a fundamental shift in the way people are shopping. We love our web customers who have become another community for us from afar.
What makes Alder & Co so unique? We love to travel. Before Covid we went to France and Japan twice a year. We’ve also traveled to Argentina, Denmark, Lithuania, Madrid, and Mexico to search for items for the store. We feel it is important to meet the makers whenever possible.
Is there a story behind the shop name? Our first store was located on 12th and Alder in Portland, OR.
What are Adler & Co’s best-selling products? Clothing from Atelier Bomba and Chez Vidalenc, Jewels from Atelier Narce and Prounis, and anything from Astier de Villatte.
What inspired you to open Alder & Co? We love opening a space, meeting the customers, and hunting for beautiful things.
What inspires you? Discovery and exploration, good people, compassion, wine time.
ON THE FUTURE OF RETAIL
“We need a crystal ball. We think brick and mortar is important and vital to maintaining a sense of community in a neighborhood.”