London Store 32 Grosvenor Crescent Mews, Belgravia , London, SW1X 7EX, UK
- Bespoke made-to-measure designs.
- A stunning boutique to visit.
- Classic yet modern designs made using fine fabrics.
32 Grosvenor Crescent Mews
WHAT WE LOVE
A unique Belgravia grade 2 listed mews building with the stable stalls still intact is home to designer Anna Mason's namesake boutique and atelier. Royal College of Art trained designer, Anna established her business in 2012 after designing for several notable European designers. She opened her stunning boutique in 2021 where clients can view her collections and bespoke pieces are made-to-measure.
"I think bricks and mortar retail has to be focused on the experiential and the unique. The challenge for online is to make it something more than perfunctory."
What makes your shop so unique? My shop is unique in many ways. Firstly the building itself is a grade 2 listed mews building with the stable stalls still intact. Apparently it’s the only one still like this in central London. Secondly, how we function in the building. We have two floors and they house the shop and showroom, my atelier where my seamstresses work, the design studio and business HQ. It’s like the ‘Maison’ of my brand. This feels very Parisian and is unusual and unique in London. Most of what we sell is made to order. Customers visit to see the clothes, choose their pieces, be measured and advised.
What is Anna Mason best known for? My shop is where the collections are housed and customers can choose what they would like to have made for them.
What are your “must-have”products? Customers tell me that the ‘must have’ is the compliments they get when they are wearing my clothes. Which always makes me happy to know!
What inspired you to open your shop? After covid I felt so disconnected from my customers. I wanted to be able to showcase the collections and find a home for my brand.
What did you do before having your own shop? I had a very small workroom and studio. We saw customers there but it was so small we could barely move!
WHAT THE SHOPKEEPER LOVES
ON THE FUTURE OF RETAIL
"Being locked away and trawling online sites was lonely. It’s now sad to see so many high street with empty shops. Wouldn’t it be so wonderful if new business could occupy them to showcase their products, it would create a community and places to go. "