Bonton, a magical and inspiring children's emporium was founded in 2001 Irène and Thomas Cohen, members of the legendary retailing family behind Merci and Bonpoint. Like a department store for babies and children there is a wonderful assortment of clothing and accessories, footwear, furniture and furnishings, home décor, toys, stationery, and birthday goodies. The original store, a chic three-storey space in the Marais is also home to a children's hair salon.

The Cohen's sold the Bonton brand in 2018 and even though since the sale the brand has expanded and lost a little of its sheen, the impressive Boulevard des Filles du Calvaire store is always worthy of a visit.