A beautiful, light-filled corner shop with soaring ceilings and vintage fixtures showcase the colorful rainbow of shades of FACE Stockholm's makeup. Founded in 1982 by Gun Nowak who saw an opportunity in the market for a more fun, colorful range of makeup. Gun was later joined by her daughter, Martina Arfwidson, who shares her passion for color and design. Together the mother-daughter duo expanded the range to include skincare products.

There are also four FACE Stockholm shops in Sweden, their native country, and the products are available in many shops around the world.