Behind the pink shopfront and creative window displays are four floors packed with fabulous and bohemian contemporary and vintage womenswear, jewelry, and homewares. Om Diva was founded by globe-trotting Ruth Ni Loinsigh, who opened the colorful boutique in 2005 following a six year stint at a stall in the nearby George's Street Arcade.

The lower level of Om Diva is dedicated to a wonderfully curated collection of vintage wares, the ground floor houses the Om Diva selection of clothing and accessories, whilst the upper floors showcase the work of 80 established and emerging Irish designers and makers.   

Ruth believes that hard work, passion, building a great team and a lot of laughter are the keys to success.