Elegant Westbourne House is the London flagship store of renowned British designer Paul Smith. A stark contrast to the 32 square feet Nottingham store where Paul Smith, a Savile Row-trained tailor, launched his menswear business. Paul Smith is known for his classic tailoring with a creative twist, adding brightly colored linings and signature details to his suitings giving them a fun, casual attitude. His multi-color signature stripe can be found in linings, on knitwear, socks, and even on limited edition cars and snowboards.

Paul Smith added a womenswear collection in 1993 followed by childrenswear in 1990. Opened in 1998 the spacious Westbourne House flagship showcases each collection in dedicated rooms with specially designed furniture acting as display tables and cabinets. A cycling enthusiast, Paul Smith offers a cycling collection of clothing and accessories.

Even though Paul Smith now operates 130 stores worldwide the company is still majority owned by Paul Smith.

Paul Smith's multi-color signature stripe can be found in linings, on knitwear, socks, and even on limited edition cars and snowboards.