Pippa Small established her ethical, fine jewelry line in 2007. Pippa's graduate studies in medical anthropology coupled with her interest in human rights among minorities led her to create a jewelry line handmade by artisans in politically and economically challenged locations. The designs are crafted using Fair trade and ethically sourced materials.

The gold and gold vermeil designs are accented with colorful gems and stones. Collections are organized by the country or the city where the pieces are crafted, inspired by the ethnic traditions of the culture and craftsmen. The pieces are presented in Pippa Small's signature bright pink cloth pouches, the same pink as the Notting Hill shopfront.