“I focus on shapes, fabrics and interesting accessories,” says Ann Donaldson shopkeeper,  of her personal style, which she defines as “cool classic”. Her boutique on Belfast’s buzzy Lisburn Road is where you’ll find unfussy trenches from Kassl Editions and oversized corduroy suits from luxury brand Cawley Studio. “This season don’t wait until Christmas to wear your sequins,” says Ann, who will pair hers with a white tank by Dorothée Schumacher.  

"Please Don't Tell has with a mission to source a fashionable modern woman's wardrobe with an eye on quality and sustainability."