Rebel Rebel, an East London flower shop, floral design and event company was founded by Mairead Curtin and Athena Duncan in 2000. The shop is located the Mare Street Market, a 10,000 square foot open-plan space featuring several restaurants, bars, a coffee shop, record shop, tattooist, and Rebel Rebel's flower shop.

Seasonal blooms and foliage are locally sourced daily from New Covent Garden flower market. Rebel Rebel also offers floral design for weddings, events, and workshops.

In 2017 Rebel Rebel established a sister business in Northern Tuscany, an acre flower field where they offer summer workshops and courses.

"At Rebel Rebel we use flowers to express an idea, an emotion, a mood, a season and sometimes just to enjoy the sheer beauty there is in this world.”