The Cross, a lifestyle store in leafy Holland Park was founded in 1996 by Sam Robinson and Sarah O’Keefe. When The Cross opened it was groundbreaking in its innovative mix of handcrafted, artisanal, vintage, and independent designer pieces, a treasure trove of gathered goods from around the world. Decades later The Cross continues to embrace the creative and the artisanal with an engaging collection of handcrafted goods and imaginative displays.

"We celebrate all that is artisanal and crafted. We are passionate about pioneering talent, craft and technique; carefully sourcing from makers and designers all over the world and here in the UK."