Spitalfields Store 23 Hanbury Street, Spitalfields, London, E1 6QR, UK
Soho Store 11 Poland Street, Soho, London, W1F 8QA, UK
- Collection of staples using natural, organic or recycled materials.
- Timeless, directional fashion and accessories.
- Complementary jewelry & footwear.
23 Hanbury Street
11 Poland Street
WHAT WE LOVE
YMC, which stands for You Must Create , is an avant-garde men's and women's brand inspired by military and workwear clothing. Established in 1995 by Fraser Moss and Jimmy Collins who developed the unisex brand with a gender neutral approach to the clothing around the notion of creating understated and timeless garments.
The name comes from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.
Decades later YMC endures as a popular independent brand with a loyal following around the world.
"The label has established itself as one of the most enduring and influential brands to come out of the UK."