La Sirena


New York Store 27 East 3rd Street, East Village, New York, NY 10003, USA


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  • Garlands, paper flowers, and string lights decorations.
  • Milagro hands & hearts, altar candles, and Día de Los Muertos goods.
  • Traditional Mexican jewelry, clothing & textiles.

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La Sirena is an East Village boutique filled with Mexican Folk Art from museum quality pieces to traditional marketplace merchandise. Spanish for ' Mermaid ', La Sirena opened in 1999 by Dina Leor who previously taught art at Bellevue hospital while simultaneously selling handmade folk art on St. Marks st. which she brought back from her frequent travels to Mexico.

"The store reflects the beauty and richness of the country of Mexico and the people who live there."