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On arrival in Ireland, Canadian native Ella de Guzman remarked on the absence of consignment shops. Seeing an opportunity in the market she set about changing that, opening Siopaella in 2011. The boutique specialises in Chanel, Louis Vuitton, and Hermes, finding new owners for 145,000+ items to date. 

"Siopaella was started in January 2011 by Ella de Guzman with its first location being in Dublin's historic Temple Bar."